Need PR expertise on your team but without the agency commitment? You came to the right place.


At Media Academy, we created courses, content and programs that help add expertise to your team, without breaking your budget.

'Publicise Yourself Academy' is designed to help you pitch your story, expertise and experience to journalists, influencers and media outlets - in 10 minutes a day.


If you are ready to: pitch a feel good story, release a new student, promote the book, book in podcasts, pitch yourself for that column, create thought leadership content, collaborate with that influencer, get yourself (or your clients) featured in Forbes and The Today Show - this program will teach you exactly how to do that in 10 minutes a day.


This program is available as a self-paced program or a hybrid model: we can come alongside your team and teach and mentor a group or 1-1 to offer you customised strategy and training depending on your needs. Reach out to: [email protected] for more information.




Land media coverage, grow your business and attract partnerships without the agency pricetag.

For mission-driven founders and non-for-profit teams who are ready to take control of their PR and visibility.

PYA is the only self-paced course on the market that is for founders, leaders and communications team that will train you how to market, pitch to the media and increase your visibility - in 10 minutes a day. 


Why pitch to the media?


Media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.

Why? More than nine out of ten consumers trust earned media vs traditional advertising. *

Earned media coverage helps your brand: build credibility, increase confidence in your business and increase the awareness and impact of your message.

Get featured in national TV and radio spots, land books deals, attract high-end clients, land speaking gigs, increase your rates and attract brand partnerships.

You don't need to wait for the media to call you.

You can share your story, expertise and experience with editors today - and impact millions with your message.


*YouGov survey 2023




Preview the Course Cirriculum


  Module 1 - Why Media Matters
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  Module 2 - Create Your Media Vision
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  Module 3 - Easy Pitch Wins
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  Module 4 - Perfect Placement
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  Module Five - Media Mountain
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  Module 6 - Signature Publicity Story
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  Module 7 - Define your Ideal Client
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  Module 8 - Three Steps to the Perfect Pitch
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  Module 9 - Become Media Ready
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  Module 10 - The Truth About PR Agencies
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  Module 11 - Create Your Publicity Campaign
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  Module 12 - Create your Media List
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  Module 13 - Turn Media Into Sales
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  Module 14 - Magazine Pitching
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  Module 15 - Blogging
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  Module 16 - Power of Podcasts
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  Module 17 - Connecting with Influencers
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  Module 18 - Pitching to TV and Radio
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  Module 19 - Preparing for the Media Interview
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  Module 20 - How to find the right journalist to pitch to
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  Module 21 - The 10 Minute Pitch
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  Module 22 - Master your Media Mindset
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Testomonials


“I signed up to the ‘Publicise Yourself’ course to gain insight and tools to act as my own publicist. I learned what sources were the perfect fit for my business goals, who to contact and how to approach them, and practical ways to record my data and efforts. Working with Rachel to increase my publicity opportunities was a great experience. She shared insider tips (I’d never heard before), practical templates for emails, step-by-step guidelines for pitching (especially to podcasts), and so much more. Her professional knowledge is extensive. I was also deeply encouraged by her coaching expertise. Rachel helped me identify blocks I’d missed. It was a life-changing breakthrough.I highly recommend Rachel’s programs and coaching.

-Mary Whitman Ortiz, Founder of Limitless Intimacy, Florida, USA

 

“My biggest media win has been appearing in a magazine that’s only printed once a year, so having 12 months of exposure, nationally, is phenomenal. I would also say being empowered to connect with some quite influential people, simply by being given the tools by Rachel to step out and reach out – amazing! The biggest I’ve improved in is confidence, which in turn has helped bring more of my clientele to me, as well as then appear across and in a number of different media outlets within my field of work.”

- Becc Burgmann, Interior Designer, Sydney, Australia

 

“Before joining, I had a website that was operational but didn’t have any traffic going to it. We didn’t have social media presence or any traction for our SEO. We only received referrals through word of mouth. I have published articles, written blogs, have a regular social media presence on multiple platforms, have a marketing plan to keep building our profile, have started an email list, and I am about ready to launch my course and membership programme. Once I started pitching to different media organisations I found that it wasn’t as scary and overwhelming as I had thought it would be. For the woman who feels like she has the weight of the world on her shoulders in running a business, but would like to be able to share the load with friends, and have encouragement along the journey. This is for the woman who doesn’t even know that she needs a group like this, or that she could benefit from PR and marketing support.”​

– Karen Maurer, Founder of Capable Spaces, Newcastle, Australia

 

“Joining the group gave me confidence and strategy to step out of my comfort zone and know HOW to contact the media, write a media release and have the confidence to believe that I could do what God was asking me to do. Rachel and her team are so encouraging and there at every step of the way, through the ups to celebrate and to provide God given encouragement through the lows.”​

– Debbie Hopper, Founder of 'LifeSkills4Kids', Taree, Australia





Video Trainings


A self-paced online course, with over 20 modules with simple, practical and actionable steps you can implement n 10 minutes a day. You'll get access to my secret vault of video trainings, email templates, check lists, swipe files, and ready-to-go media lists. You get access to any new modules and up-to-date video trainings to keep you inspired and up to date on new trends online and in the media, along with featuring guest experts.

Module Workbooks


Clear action steps in a super clear workbook — to apply what you learn to GET REAL MEDIA RESULTS without overthinking or overwhelm that comes with most online programs. Each module contains a video training and a workbook to help you implement what you are learning today (in 10 minutes or less).




Client Wins include:
  • Had the media (Ch 9) and ABC News) reach out directly to them
  • Secured brand partnerships
  • Attracted new leads to their business
  •  Accelerated business growth
  •  Stood out as a experts in their industry
  • Increased their SEO
  • Secured Grant Funding and premium sponsorships
  • Leveraged media to increase leads and attract new business

About the Course Creator


Rachel Reva De Giorgio is an award-winning PR consultant, visibility strategist, radio host, author speaker and founder of 'Life On Her Terms Media.' Rachel has 18 years experience PR and communications, achieving over 5,000 pieces of media coverage for clients, helping global organisations and business owners tell their stories with new audiences. A former TV publicist and producer, Rachel worked for SBS News, ABC News and the BBC in London, before managing teams at the National Health Service and leading on national campaigns. She now uses her experience to help mission led organisations and business owners to market their expertise, without hiring an agency or publicist. Her expertise and content has been featured in over 100 media oulets including ABC, SBS and Huffington Post. You can view her linkedin profile here.




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