Lesson Summary

In this course, the instructor will be sharing behind-the-scenes tips on being a publicist, including how to pitch to media, how to market yourself authentically, and how to be your own publicist in business. The instructor draws on their 15-year career working in TV, healthcare, and news, as well as their experience as their own publicist when starting their own business. The course is designed to help you pitch to the media in just 10 minutes a day and will give you the confidence to talk about your business in the right way and handle the media like a pro.

Being featured in the media is important for your business as it increases the know, like, and trust factor. It's like having a 24/7 online business card. Everyone has a story to tell, and the instructor is there to help you tell your story in an authentic and joyful way.

Reasons to Land Media:

• Reason 1:
• Reason 2:
• Reason 3:
• Reason 4:

In order to start getting visible in the media, reflect on the excuses that have been holding you back. What are the reasons that you haven't pitched to media or tried to get visibility before now?

Publicity Facts:

1. Media exposure collapses the timeline for clients to know, like, and trust you.
2. The more visible you become, the more opportunities come to you.
3. Only 5% of people in the online coaching world have engaged with the media.

Think about your "If I could only be featured in" moment. What would your dream media feature be? It could be an interview, collaboration, podcast, magazine, or something else.

Finally, consider why now is the time for you to get visible in the media and make it a priority for your business.

"I figure if a girl wants to be a legend, she should just go ahead and be one." - Calamity Jane